Almost every student on campus has a Facebook account. Facebook is free and connects nearly 1.1 billion people worldwide. Throughout the years, Facebook has had its fair share of legal issues. Now is no exception. Recently Facebook has yet again updated its privacy policies as a result of a class-action settlement.
The new rules read as follows: “If you are under the age of eighteen (18), or under any other age of majority, you represent that at least one of your parents or legal guardians has also agreed to the terms of this section (and the use of your name, profile picture, content, and information) [in advertising].”
That is not the only change Facebook is making to its privacy policies. Now it will also be extending the use of facial recognition. Until now, a user or a friend had to give Facebook information for facial recognition to work. That is no longer the case. Users’ profile pictures will automatically be subject to Facebook’s facial recognition database, allowing it to collect even more data about who users are interacting with in the real world.
Facial recognition is a sensitive subject for many reasons. Parents argue that Facebook is not doing enough to protect children’s rights on the site. People are also saying that facial recognition is just another way for Facebook to collect data for marketing purposes.
One thing is for sure: with technology changing every day, it is important for us as users of social media to be aware of changes and be social media literate.